In web design you should plan for concise content and flexibility in its layout. For example, once you've placed the 'Homepage' link  where you want it on your website, it should be left there. That's because your regular visitors will get used to navigating their way around your site. Changing navigation will confuse regular visitors, who are your most valuable customers.

Flexibility is required in how content is laid out because the actual content on a website can be continuously changing. This month you might wish to present a particular product on your homepage. Next month it may be something else. Some of your documents may be 500 words long. Some may be 800 words. This requires malleable and flexible page layout. That's one reason why the two or three column layouts are popular.



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